Your privacy is important to us. Therefore our commitment to you is to respect and protect the privacy of the personal information that you provide to us. The information below is designed to inform you of our Privacy Policy on the personal information which you provide to us, i.e. what information we collect, why we collect such information, how we use the information that we collect etc. Any reference to this/our “Site” includes the Alankara website, mobile applications and other software, and any reference to our “Services” includes our customer service phone line and other shopping or product services offered by Alankara. Since we care for you, we strive to ensure your experience with Alankara is one that you will want to repeat and share with your family and friends.
In this policy, “personal information” means any information relating to an identified or identifiable individual who engages with our Services or otherwise becomes a customer of Alankara.
By using the website and providing us with your personal information you signify your acceptance of our Privacy Policy. Alankara is the sole owner of the information collected through this Site and the personally identifiable data will be collected from the users through different points on our website.
In addition we may also collect standard browser details such as your IP address, browser type and language, access times and referring website to be used for diagnosing problems with our servers and/or to administer the website, hence these IP address will not be linked to anything personally identifiable.
Alankara shall take reasonable efforts to treat all aforementioned information with strict confidentiality. Only authorized personal under strict confidentiality obligations shall be granted access to information collected through the website. Necessary measures for protection of your personal information have been set in place through physical, electronic and other internal procedures.
However, we have no control over the protection of information while in transit hence we recommend you to refrain from sharing any proprietary, confidential and/or sensitive information while making an inquiry and/or providing feedbacks through this Site.
This Privacy Policy comes into effect from 2020 and we encourage our users to kindly refer to this Privacy Policy periodically for any change notices and Alankara reserves the right to make changes as required from time to time and the changes shall only be posted in this website.
The personal information you may decide to provide us at various times maybe stored by us whether written or oral. This includes personal information provided to us through any means, including, without limitation, through our Site, via e-mail, over the telephone, and through a social media service (for example Facebook, Twitter, etc.). You can choose not to provide certain information, but then you might not be able to purchase products or take advantage of many of our promotions, features or Services. In addition, we may collect information about your purchases, billing address, shipping address, gender, occupation, birthday, marital status, anniversary, interests, and credit card information (for the purposes of payment). You may choose to provide us names or other contact information for a friend to take advantage of a referral, fiancé, or other program or to send them product information or gifts. Subject to restrictions imposed under applicable laws and unless otherwise specified when you provide us the information, the information we collect about you and your friend may be stored and used in the ways described in this Privacy Policy.
The Information which we collect through cookies and other technologies allows us or our business partners to recognize your device when you return to our Service and record information about your usage of our Services that will help us to provide you with a more personalized service.
Essential Operational: Cookies are necessary to allow us to operate our Services. For example, they are required to help you access secure areas (such as your account pages) and to use features like our shopping basket.
Performance and Functionality: Cookies help us enhance the performance and functionality of our Services. For example, cookies help us identify you or your device when you come back to our Service so that you do not have to login to see your shopping basket.
Analytics and Customization: We use analytics and customization cookies, including third party cookies, to gather information on how our Services are being used by our visitors and to measure how popular our marketing campaigns are. We use the data we get to help customize our Services for you and make the content you see as relevant as possible. We also use the date we collect to help identify and prevent fraud, and to track visits from our affiliates or partners.
Targeting/advertising: Cookies help us to customize and regulate (e.g., by capping the frequency of) the advertisements you receive, provide you with tailored offers, and measure the effectiveness of our advertising. For instance, if we target an ad campaign through an online advertising network, we might use cookies on our Site to estimate how many viewers of the ad later visited our Site – and therefore, how effective the ad campaign was. Or, we might “retarget” visitors to our Site by providing them offers (whether through online display media, email or direct mail) similar to those they viewed or expressed interest in during their Site visits.
Social networking cookies: Cookies allow visitors to share our pages and content through third-party social networking websites. You are always free to decline cookies if your browser permits; although, by declining the use of cookies you may not be able to use certain features on and significant portions of, our Site. Also, because information we obtain may be combined, we may still be able to identify your web browser, computer or mobile device when you access our Services even if you disable cookies. Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned on, signals to websites and online services that you do not wish to be tracked. Because there is not yet an accepted standard for how to respond to browser DNT signals, we do not currently respond to them.
We may use, or permit our business partners to use, other technologies similar to cookies for the same purposes as we use cookies, for example:
Tracking Images: We may use tracking images (such as GIFs), which are small image files that we embed into our e-mail newsletters, to learn whether you opened or forwarded the newsletter or clicked on any of the content. This information tells us about our newsletters’ effectiveness and helps us ensure that we’re delivering information that you find interesting.
Local Storage: We use local storage (such as HTML5 or Flash) for frequency capping purposes and to provide you with relevant advertising.
We may collect information about your location and your mobile device (such as operating system, device type and information and time stamp), as well as a unique identifier for your device, when you download or use our mobile application. We will also track information about how you use your App, and combine that information to any other information that we have about you (which may include information about your website usage).
We may use the information we collect about you (unless otherwise restricted by law) to:
Facilitate your purchases and provide the services you request, confirm and track your order, respond to your comments, inquiries and requests, compare and review your information for errors, omissions and accuracy, prevent and detect fraud or abuse, facilitate your warranty or other services such as cleanings, repairs, or resizes of your products, provide and improve our services and product offerings, and develop new ones, improve marketing and promotional efforts, and overall customer experience, identify your product and service preferences, offer you personalized content, including by providing customized content and advertising, which may be on our Site, other websites, mobile devices or applications, or other channels (whether online or offline), understand our customer demographics, preferences, interests, and behavior, administer and fulfill our contests and other promotions, process or respond to your application for current or future career opportunities, contact you regarding products and services (of Alankara or our partners) that we believe may be of interest to you, comply with applicable legal requirements and Alankara’s policies and procedures, and other uses.
We may combine the information you provide to us over time and we may combine such information with information that is publicly available, collected through cookies and other technologies, and information that we receive from our partners, affiliates and other third parties.
We value your comments, feedback, testimonials, etc., which help us improve our services and products. By making such submissions to us, you assign your rights in the submissions to us.
We may share your information, including personal information, as provided above as follows:
Alankara entities: We may share your personal information with our affiliated entities, e.g., any corporate subsidiaries or affiliates.
Service Providers: We may use third-party service providers to perform certain services on our behalf, including: shipping, payment processing, billing and collections, data storage/management, webhosting, fulfillment, assembly, marketing and data enhancement, mailing, and emailing as well as various customer, tech and operational support.
Special Events: If you choose to participate in a special event (for example, a promotion, contest, or sweepstakes), Alankara may share your information with those organizations participating in the applicable event.
Compliance with Law and Fraud Protection: We may disclose your information: (1) when we believe in good faith that it is necessary to comply with any applicable law, regulation, legal process, or governmental request, such as lawful requests by public authorities, including to meet national security or law enforcement requirements; (2) in order to investigate, prevent or take action regarding potential illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or situations involving potential violations of our terms and conditions or other policies; (3) to other companies and organizations for fraud protection and risk reduction; and (4) to enforce any agreement we have with you.
Business Transfer: Your information may be disclosed as part of any merger, sale of company assets or acquisition, as well as in the event of an insolvency, bankruptcy or receivership (or in due diligence leading up to any acquisition), in which case information would be transferred as one of the business assets of the Company.
Aggregate Information: We may, and we may authorize third parties to, create aggregate records from personal information by excluding information that makes the information identifiable. We may use and disclose, and authorize third parties to use and disclose, aggregate non-personal information at our discretion.
You have the right to request access to the personal information that we process about you, to have your personal information corrected or erased, to restrict the processing of your personal information, as well as the right to data portability (certain of these rights are subject to our obligation to verify your identify). To exercise these rights, you should submit a written request using the contact details set out below. If you are not satisfied with the way we handle your request, you can lodge a complaint with the supervisory authority in your home country.
Where we have obtained your consent for the processing of your personal information, you have the right to withdraw your consent in writing at any time. This will not affect the lawfulness of the processing that has happened based on your consent prior to the withdrawal.
You also have the right to object, at any time, to the processing of your personal information which is based on Alankara’s legitimate interests, provided that we may retain your personal information for certain compelling purposes such as legal, auditing, accounting and billing purposes. Where we process your personal information for direct marketing purposes, you have the right to object at any time to such processing, including for profiling purposes to the extent that it is related to direct marketing. If you object to processing for direct marketing purposes, we will no longer process your personal information for such purposes.